DISCOVERY

The first step in the branding process is getting to know your business and what makes it unique. Together, we look at your industry as a whole to see where you fit in. We’ll discover the answer to questions like: Why does your business exist? What are your companies core beliefs? Using the information from this stage allows us to craft the foundations of your brand strategy.

• Interview Key Leadership

• Brand Audit

• Brand Alignment

STRATEGY

After gaining insight into your business we will begin to craft a clear approach to your unique branding solution. This creative solution will be based on your business, your story, and your goals.

• Brand Concept

• Positioning

• Brand Strategy

BRAND IDENTITY

Next, we develop a visual language for your brand that communicates the value you offer to your customers. Here is another great opportunity to share your story and how you provide a one of a kind experience that your customers will relate to and remember.

• Naming

• Logo Design

• Stationery

• Print Design

• Ad Campaigns

IMPLEMENT

Finally, it’s time to let your newly crafted brand out into the world to be experienced and consumed. There is no second chance at a first impression so getting it right is crucial to success. Everything from your signage to your website creates a lasting impact on present and potential customers. It’s important to make sure those assets communicate your distinct culture and quality.

• Web Design

• Signage

• Packaging

• Tradeshow and Displays