Compass Psychotherapy is an upcoming provider of mental health services. Having worked locally in the region, the company has identified a lack of quality care in the industry. Conceived with the idea that healthcare should focus on the highest quality, we set out to create a unique brand that would capture and retain the attention of the healthcare industry.
A NEW LOOK FOR
MENTAL HEALTH
Bahaus Inspired
lnspired by designs from the 1920s and 30s, we explored two different directions. Bauhaus was the winner and you can see its influence throughout the project. There is heavy use of simple geometrics as well as a bright primary color palette.
These stylescapes served as our initial testing for both the Bauhaus style and the Art Deco style. Based on our initial strategy, it was important that we focused on the process being a journey as opposed to a destination. We crafted a very empathetic yet energizing tone that would influence much of the voice and visuals.
Geometric Patterns
Reinforcing our Bauhaus influence we used geometric patterns and textures to add depth and visual stimulation across all applications. Paired with the bright primary colors the design invokes a lively and hopeful atmoshphere.
“ I can’t say enough about his quality, accessibility, and expertise through the entire process. I did not have the knowledge, but I knew that I needed good branding and materials. I wanted to hand it off to a person that could get the job done, just as perfectly as I wanted it done. Brian is that person”